Investor landing page
- for Fintech platform
Internship
with a marketer, developer and financial managers
Research
Competitive Analysis
Prototype
- Figma
- Miro
- Notion
Jan 2023
(a week)
Overview
WEFUNDING is a Korean fintech platform that connects investors with real estate project finance (PF) opportunities.
I joined WEFUNDING as a UX/UI intern from December 2022 to 2023—their first-ever in-house designer. With no prior design team, I focused on establishing design communication, aligning with developers and product managers, and earning their trust through thoughtful collaboration and delivery.
The project was released as a fully responsive website in close collaboration with the development team.
Process
I was tasked with designing a landing page to attract corporate investors to the company’s investment platform.
Due to the lack of upfront direction, I began by analysing the existing user journey of our corporate investors to understand their current pain points.
I also conducted a competitive analysis of other fintech platforms to identify best practices and missed opportunities.
User journey map
I mapped out how corporate investors were interacting with our platform — from discovery to conversion — and identified friction points that were slowing down decision-making or preventing engagement.
Competitive analysis
Through comparison with several competitors, I discovered:
- Our platform outperformed others in some key metrics, but underperformed in others.
- We offered more benefits to clients than competitors — yet failed to communicate them clearly.
- While other platforms offered consultation opportunities before sign-up, we overly focused on conversion without relationship-building.
Goal
Based on these insights, I defined three design goals:
1. Visualise performance with strong storytelling and data graphics. Even modest results were reframed with meaningful context.
2. Highlight unique benefits clearly and accessibly.
3. Introduce a “Request a Consultation” button that leads to a consultation flow.
Communication
To introduce this new process( “Request a Consultation” ), I discussed the flow with the finance manager and initially planned for it to connect users directly to a phone consultation.
Additionally, given the early-stage development environment, I prioritised a visually clear, technically lightweight design that could be implemented quickly.
Design
Takeaways
1. Introduced Figma as a cross-functional tool
To ensure long-term collaboration with developers, I led the adoption of Figma as the primary design communication platform within the team.
2. Balanced business, legal, and technical constraints
Worked closely with marketers, investment managers, and developers to create a design that considers the business model, legal regulations, and technical environment.
3. Proposed a unified UI design system
Suggested consistent use of brand colours, typography, and sizing rules to ensure visual coherence and reinforce brand identity.
Reflection
Fortunately, the page was implemented immediately after the design handoff.
I’m grateful to the developer who quickly adopted our Figma system and brought the design to life with full collaboration.
Although my internship ended just after the release — and I couldn’t measure the page’s performance — I was proud to see elements of my work (copywriting tone, layout, and narrative flow) still remain on the live site even after multiple redesigns.
Moment
During my internship, I published a weekly internal blog post (private) documenting what I learned and reflecting on each week.
This public-facing diary helped me communicate my growth and thought process transparently within the team.
Weekly reflections on our internal blog