Home Alone with Smart Things
- Generative AI-Based Advertisement
for Samsung CX
Lim Leesol
Kim Jiyeong
Song Jeyeon
- Art directing
- Generate image & video & sound
- Prompt engineering
- Midjourney
- Gen-2
- Gen-3
- Suno
- Elevenlaps
- Adobe After E
- Adobe Photoshop
July 2024
(2 weeks)
Youtube
Overview
As part of an industry–academia collaboration with the Home Appliance CX Team at Samsung Electronics, we produced a fully AI-generated animated product film.
Our mission was to creatively introduce SmartThings connectivity and the core functions of Samsung home appliances through storytelling.
We reimagined the classic film Home Alone, replacing the protagonist with personified home appliances that outsmart burglars using SmartThings features.
Through this playful narrative, we aimed to naturally showcase functions like motion detection, multimedia integration, and inter-device communication.
Honoured Mentioned at 2nd Seoul International AI Film Festival
Process
Despite working with only three team members in just two weeks, we successfully generated the entire video — including visuals and sound — using generative AI. (Excluding text overlays.)
We focused on two critical technical challenges:
1. Minimising Legal Risks
We ensured that product shapes and functions remained true to reality to avoid misrepresentation.
Using AI to depict physical appliances often leads to subtle distortions; we worked meticulously to preserve realistic proportions and recognisable details, while still allowing for animated movement.
2. Maintaining Visual Consistency
One of the core challenges in generative video was consistency in graphic style and character appearance.
Through hundreds of iterative prompt experiments, we achieved a coherent visual flow across all scenes.